Ravinia Concepts

This project was all about "aping" an existing style. Studying an existing product's branding and making a product that matches work a designer has already done. The brand Ravinia has a sketch style on their cans depicting a variety of characters, often fantastically fictional, on some kind of whimsical transportation. I studied the art style and ended up depicting a gnome on a hang-glider, a minotaur on roller blades, and a wizard paddle boarding. To accompany this brief, I developed copywriting that mimicked the existing can's fun descriptions and suggested pairings. The fully mocked up final products feel indistinguishable from  what the brand already has in production.