Immortal Perfume

This project's brief was for the designer to pick a zodiac sign and develop a perfume package that captured the essence of that sign. I began by diving into the mythos surrounding a few signs before finding Aquarius to be a source of inspiration for the brand. I chose the name Immortal as a nod to Ganymede and his assent to immortality among the greek gods. I developed the packaging to include a golden band around the package separating the sea and the stars. All of these elements are part of the story of Aquarius, the water representing the cupbearer, the gold band for the Trojan Prince, and the sky for the sign's designation as an air sign. All of these elements work together to bring the perfume's story to life on the package.