Star Wars X Off-WRLD

In this collaboration I combined the cyber-punk themed clothing line OFF-WRLD with Star Wars Galaxy's Edge park inside Disneyland and Disney World. The concept was to hide a speakeasy-style shop inside the park and grant access to it through an event where an app scanned graffiti in the Star Wars section of the park, revealing the secret code that grants access to the store containing the altered clothing line. The brands both benefit in the forms of the parks gaining foot traffic and the clothing brand gaining recognition and sporting the Star Wars name.